Consumer Behavior in Focus

In recent years, consumer behavior has undergone significant changes. Factors such as social media influence, economic fluctuations, and global events have reshaped how consumers make purchasing decisions. Understanding these shifts is essential for marketers.

Influencing Factors

• Social Media: Platforms like Instagram and TikTok are driving trends.
• Economic Conditions: Inflation and job market changes affect spending habits.
• Health Awareness: Consumers are more health-conscious than ever.

Marketers must adapt their strategies to align with these evolving behaviors.